Dear Fotis

Regarding prices of well known products in Greek market, you should be aware that there is a huge issue with profit margins, that's why you get the same price everywhere. Apart from X company imposing specific prices for specific countries.

If you are www.plaisio.gr you may have the same profit margin (around 10%), but if you are a local store that may decreased up to 2%. Here is how it is done.

Sony for example has a specific pricing strategy and imposes that the specific mp3 player will be sold at 59,99 euros. PLaisio/Multirama/Mediamarkt etc will but this product around 42,59 euros (actually this is the imposed price), then they will add 19 percent VAT plus 10 percent profit margin and voila! The local store may buy this from sony around 55 euros.

Sony UK may have a total different pricing strategy...

Imagine that the real cost of production of the mp3 player maybe as high as 10 euros...

sure but I don't see why some company that wants to be more competitive won't drop their profit to something below the 10% margin, counting on making up by a higher number of sales. Is that prohibited? That is if Sony won't vary their volume buyer's cost depending on volume. Something is definitely wrong in the market...

Try expansys.com.gr - they run from France but they operate in Greek in Greece. I don't know about the prices. What about good old Ebay - usually you can get MP3 players for 1/2 the price from Hong Kong. I never had any problems with delivery or anything.